Monday, September 15, 2008
Tennessee Brand Undergoing Some Modifications
Click here to check out a story about a Tennessee brand that might be making some modifications to its products. I was worried that Cracker Barrel was going to add fish tacos to its menu "in an effort to boost profits and sales at a time of intense industry competition, therefore ushering in a more aggressive period of new product news and customer diversification." But it looks like they're adding some breakfast skillets, which seems appropriate - maybe they'll be positioned as the south's rendition of fajitas. Should we consider these skillets a significant enough product development initiative to bring in bigger crowds? If so, expect to wait 25 minutes instead of the usual 15 for a table on the weekends. (The quotes are mine, but I'm sure someone said it during a meeting somewhere.)
Labels:
branding,
cracker barrel,
Tennessee
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