Panel Discussion: Marketing Convenience in a Not-So-Convenient Economy
In a world (homage to the late, great Don LaFontaine) of savvy consumers, super-stores and a lagging economy, how do some retailers stay relevant? On Thursday, September 25, the American Advertising Federation of Knoxville invites you to learn how the marketing experts from area convenience store businesses overcome these challenges. Specific topics will include:
- Musings & Evolution (effects of consumer habits, super-stores, and the economy)
- Store Branding (selling and moving products in and around the store)
- Creative Messaging (finding unique ways to talk to the target audience)
- Media Placements (finding unique ways to reach the target audience)
Thursday, September 25
11:30 Networking | 11:45 Lunch & Panel Discussion
$20 Member | $25 Non-Member (credit cards accepted with $1.25 fee)
RSVP by September 23 to Karen at edirector@aafknoxville.com or 742-4838
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