Who does Oscar nominated Morgan Spurlock (director of Super Size Me) look to when he is doing a movie completely about advertising? Spurlock talks to Abigail Rendin, Senior Manager at Olson Zaltman Associates. And this week, Abigail is coming to
AAF Knoxville
January Seminar & Lunch
Thursday, Jan 26, 2012
Register: Members Non-Members Students
Olson Zaltman Associates is a research based consulting firm that identifies deep consumer insights to help clients develop and implement effective marketing, communications and innovation strategies. Olson Zaltman Associates uses an exclusive research tool, ZMET® (the Zaltman Metaphor Elicitation Technique), that identifies the deep mental and emotional universal orientations that structure and guide how people think, feel and behave with regard to a particular topic.
Abigail has spearheaded major branding and innovation research studies with Fortune 500 firms around the globe. She is also the firm’s Global Partner Liaison managing the network of firms that license ZMET in over 25 countries around the world. Abigail recently appeared in Spurlock's documentary film Pom Wonderful Presents: The Greatest Movie Ever Sold. Her contagious passion for insights and outgoing nature makes her a natural speaker at conferences around the country. She holds a BA in Anthropology and a BA in International Studies both from The Pennsylvania State University.
• January 26, 2012
• 11:30am -1pm (11:30-12 networking/shmoozing)
• Peerless Restaurant
• Lunch
• $25 Members in advance
• $35 Non-Members
• $20 Students
• $35 Members Paying the door
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