September 23 Luncheon: Building and Selling a Brand Image

"Unfortunately, the concept of 'branding' has been diluted into meaningless business jargon," says Chris Houchens, our September speaker. But that doesn't mean that sound branding fundamentals are any less important.

The author of Brand Zeitgeist, Houchens will showcase the importance of developing and maintaining a brand for marketing supremacy. His lively session will feature several real world branding hits and misses.

Houchens is a marketing speaker and author. He has spent years working in both media and marketing including as the operations manager of a radio group, as the online director of a newspaper, and as the marketing director of a healthcare organization.

In addition to speaking to groups around the world about common sense marketing, Chris has been blogging his insights on marketing since 2005. The Shotgun Marketing Blog has been listed as a top marketing blog by several ranking lists. Read it at http://ShotgunConcepts.com

Wiggin' Out

AAF-Knoxville's Big Wig Awards Recognize the "Unsung Heroes" of Advertising

You know who they are--the people who save your bacon on a regular basis. If you're in the communications business, you have plenty of them.

Assistants. Printers. Media reps. Even teachers.

And finally, there's a chance to give these people the credit they deserve. AAF Knoxville's Big Wig Awards were created to celebrate the people who maybe don't get ADDY or creative awards, but who are instrumental in others getting them.

Check out our new microsite, www.aafknox.com/bigwig to see more, and to nominate some of those people you know should be honored. Then, on October 28, we'll host an amazing party and bring the "unsung heroes" of our business to the forefront, giving them long-overdue props for hard work.

I'm betting every one of them gets a standing ovation.