March 24 Luncheon: John Moore on Social and WOM

The average consumer mentions specific brands 60 times per week in conversations with friends, family, and co-workers. This same consumer is spending over an hour a day engaging with others on social media websites like Twitter and Facebook. Offline and online, word of mouth is happening and the smartest brands are benefiting from these conversations by becoming more talkable.

Learn as John Moore, former Starbucks Coffee and Whole Foods marketer, shares the do’s and don’ts of using word of mouth marketing and social media to make your brand more talkable. (You can see more of John’s ideas and expertise at www.brandautopsy.com and http://brandautopsy.typepad.com.)

Thursday March 24, 2011

11:30 -1pm, 11:30-12 networking

Peerless Restaurant

$25 Members
$35 Non-Members & Members without RSVP
$20 Students