September 23 Luncheon: Building and Selling a Brand Image

"Unfortunately, the concept of 'branding' has been diluted into meaningless business jargon," says Chris Houchens, our September speaker. But that doesn't mean that sound branding fundamentals are any less important.

The author of Brand Zeitgeist, Houchens will showcase the importance of developing and maintaining a brand for marketing supremacy. His lively session will feature several real world branding hits and misses.

Houchens is a marketing speaker and author. He has spent years working in both media and marketing including as the operations manager of a radio group, as the online director of a newspaper, and as the marketing director of a healthcare organization.

In addition to speaking to groups around the world about common sense marketing, Chris has been blogging his insights on marketing since 2005. The Shotgun Marketing Blog has been listed as a top marketing blog by several ranking lists. Read it at http://ShotgunConcepts.com