Take a look at this article in the Financial Times. A few multinational ad agencies are forecasting a not-so-positive 2009 for our industry. Two thoughts from the American Advertising Federation of Knoxville: 1) Results, ROI and measurements of campaigns will rise in importance, and 2) Now is the time to be a loud voice in the marketplace - resist the temptation to pull back. Instead, dial up your advertising and marketing efforts and let your competitors pull back.
Wednesday, October 29, 2008
Projections for 2009
Take a look at this article in the Financial Times. A few multinational ad agencies are forecasting a not-so-positive 2009 for our industry. Two thoughts from the American Advertising Federation of Knoxville: 1) Results, ROI and measurements of campaigns will rise in importance, and 2) Now is the time to be a loud voice in the marketplace - resist the temptation to pull back. Instead, dial up your advertising and marketing efforts and let your competitors pull back.
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